

They wrote the playbook on greatness.
Using rare and never-before-seen footage, as well as one-on-one interviews, discover how the San Francisco 49ers rose from an also-ran into pro football's most glamorous franchise during the '80s and early '90s.
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In the 70s, a brash young owner and a brilliant coaching outcast begin to construct an NFL dynasty.

In the 80s, the 49ers become the NFL's dominant franchise while weathering drama off the field.

In the late 80s, on-field struggles and a quarterback controversy threaten to tear the 49ers apart.

With their dynasty on the line, the 49ers come together to make another miracle Super Bowl run.
Rise of the 49ers | The GOAT | AMC+
Clip · YouTube
Rise of the 49ers | Jerry Rice | AMC+
Clip · YouTube
Official Trailer
Trailer · YouTube
Camelot Tease
Teaser · YouTube